Project 9 of 13
Simplify Membership
Partners In Hope
Over time disorderly presentation of information along with inconsistent duplicate content and design are inevitable unless you're prepared. Challenges with the physical displacement of course materials in both production and use, and multiple calls to action, as well as lack of informative and intuitive design and direction can develop in any organization's presentation or product. But by implementing a few proven methods in an organizations existing routine the results over time can be surprising.
| Solutions | Results |
|---|---|
| Clearly define and explore existing membership process and presentation of information. | The consolidation and redesign of over ten years of compiled course materials. Creating a streamlined source of XML compliant content for future online use. |
| Define target audience and key areas of insight as well as redefine course material content and order of presentation. | Membership campaign for over 3,000 attendees of which over ten percent would become members within the following six months. |
| Ensure the ease of use in varying environments (home study or classroom). | Elimination of multiple vendors needed to produce membership kit reducing the number from seven vendors to three. |
| Redesign and brand course materials creating a custom membership course book, audio, and folder design. | Initial designs created a framework for multiple upcoming publications use. These publications would eventually save an estimated forty hours time increasing the value of the initial investment by over $3500. |