Project 5 of 13
Saving with 1950s Era Design
My Economy Teaching Series
Sometimes budgets limit you — this time it did just the opposite! With full implementation being needed in one week the 1950's black and white was just what was needed to portray this simple yet sophisticated promotional campaign.
| Solutions | Results |
|---|---|
| Minimize print cost and maximize onscreen exposure | Over 10,000 invitations distributed (in-person) |
| Face taboo topic — straight on | Over 3,500 in attendance |
| Utilize in-house systems for production | Produced in-house in half the time needed traditionally to outsource |
| Create simple typographic based designs | Over $1,500 in advertising cost saved due to black and white 1950's era advertising campaign |