Project 10 of 13
Reduce Cost Increase Frequency
Life at The Hope
There were no formal production guidelines and procedures and numerous direct mail pieces going out to compensate. The varying communication/advertising needs of many departments in this organization were unmet. Yet with some very simple yet effective changes monthly mailing costs were significantly decreased.
| Solutions | Results |
|---|---|
| A single approvals process and branding/style guidelines | A singular voice for the organization and decrease in estimated overhead costs |
| Monthly/Quarterly Publication | Reduction in mailing cost by an estimated 30% |
| Formula based ad space and professionally edited articles | Increase in advertising frequency |