Project 7 of 13
Independent Publishing In A Hurry
Decapolis Publishing Catalog
Even though there was not much brand equity (recall of ones publication, product, or service), aged promotional materials, various target audiences, and full implementation needed in one week the odds were still good.
| Solutions | Results |
|---|---|
| Become imitators of existing successful brands | Elimination of the need for branding exercises |
| Encapsulate new branding style | The sales of numerous dated products |
| Segment catalog into multiple audience specific publications | Segmentation of consumer and distributor sales catalog |
| Use existing sales catalogs as model | Utilization of existing and proven sales catalog layouts and content types |