Project 11 of 13

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Reduce Labor Increase Production

Mount Hope Church Corporate Branding Guidelines

With numerous inconsistent typefaces, existing guidelines void of critical elements, and no procedure for the distribution, access, and renewal of content there was still hope. By creating a consistent, uniform, and to the point brand guideline Mount Hope Church is able to consistently deliver its message no matter what method they choose.

Solutions Results
Create typographic style sheets for use throughout content heavy publications Approximate reduction in labor costs by 25%
Build logo and usage guidelines using industry standards and practices In use three years following implementation
Implement revision, distribution, and archival systems built upon existing technologies Decrease in time to market due to an increase in productivity